Soren Iverson — designer-turned creative executive, founder of IVERSON

Soren Iverson

I’m a designer-turned creative executive.

Currently building IVERSON, a digital product and marketing agency. My focus is on cultivating a culture obsessed with excellence, dedicated to serving inevitable companies.

Throughout my career, I’ve avoided specialization, opting to continuously expand my experience to include a range of design disciplines, writing, directing, etc. I’m a firm believer in leading from the front, taking ownership and pushing the work and team forward.

Before IVERSON, I worked at agencies, toured with King Shelter, built GTM products at Square, contributed to the overhaul of Cash App’s design system, generated of 1000 “unhinged interfaces”, co-founded Stompers and other things.

In the work, I like to “yes and”, question assumptions, have fun, iterate relentlessly, and work hard. Whatever the industry or creative output, I’ve found this works pretty well.

My wife says this bio “the right amount of pretentious”.